About

Who I am
Michal Plesner, founder of Plesner Studio

I'm Michal Plesner — a UK-based independent website and brand designer, working with businesses who have something worth making noise about.

I do the whole thing myself — design, build, motion and the SEO that gets it found — so nothing gets lost in a handoff. One person, one vision, from the first sketch to the last line of code.

I take on a handful of projects at a time so each one gets real attention. You work with me directly, start to finish — and I answer my own email.

1:1
Work directly with me
100%
Hand-coded, no templates
A–Z
Design, build, SEO & launch
UK
Based in the UK

Approach

How I work

Good work is rarely rushed. My process is deliberate and transparent, built on one principle: understand deeply before you make.

01

Discover

I start by listening — digging into the brief, the market, and the people you're trying to reach until the real problem comes into focus.

02

Define

Strategy and concept set the direction. We agree on what success looks like before a single pixel is drawn, so the work stays accountable to it.

03

Build

Design and code happen together. I craft the site in high fidelity and refine it in-browser — animation, performance and all — until it feels inevitable.

04

Grow

Launch is a milestone, not the finish line. I tune SEO, measure what matters, and keep the work sharp long after it ships.

A drop of ink blooming downward in still water — the moment an idea takes shape
Understand deeply, then make.
My belief

Anyone can ship. I obsess over the detail.

What I do

Services

A focused set of services that work together — because a website needs to look right, move right, and actually get found. I handle all four myself, so they're built as one coherent thing rather than stitched together by different hands.

Most studios specialise in one slice — a designer who hands off to a developer, who hands off to an SEO agency, with the brand done somewhere else entirely. Every handoff is a place for the vision to leak. I do the whole pipeline, which means the thing you approve in design is the thing that ships, optimised and on-brand, with nothing lost in translation.

You can take one piece or the whole thing. Each is scoped tightly and priced transparently up front, then given the time it actually needs. No retainers you can't predict, no surprise invoices — just the work, done properly.

Based in the UK — working worldwide. Drag to spin
New 01

AI Search & GEO Readiness

Your customers are starting to ask ChatGPT, Perplexity and Google's AI for recommendations instead of scrolling search results. I build new sites — and upgrade existing ones — so those tools can read, understand and recommend your business. Built into every new site as standard; available as a retrofit for the site you already have.

  • Structured data & llms.txt
  • Answer-ready content & markup
  • New builds or existing-site upgrades
Explore AI Search & GEO → 02

Web Design & Build

Bespoke, hand-coded websites designed and built from scratch — fast, responsive, accessible, and unmistakably yours. No templates, no page-builder bloat, no compromises on performance.

  • Custom design & front-end build
  • Mobile-first & accessible
  • Built for Core Web Vitals
Explore web design → 03

Animation & Motion

Scroll, hover and load animation that makes a site feel alive without slowing it down. Purposeful motion that guides attention and adds personality — never gimmicks. See it live in the Motion section.

  • Scroll-driven & interactive motion
  • Performance-first, 60fps
  • Respects reduced-motion
See it in motion → 04

SEO

Clean markup, genuine speed, structured data and on-page optimisation so the customers already searching for what you do can actually find you. Honest, lasting visibility — local and beyond.

  • Technical & on-page SEO
  • SEO for any location
  • Plain-English reporting
Explore SEO → 05

Brand & Identity

Identity design, landing pages and the words that turn visitors into clients. A coherent brand system that makes a small studio look established and an ambitious business look unmistakable.

  • Logo, type & colour systems
  • Brand guidelines & assets
  • Messaging & copy direction
Explore branding →

Not sure which you need? Tell me about your project and I'll point you the right way — often it's a combination, and I'll scope it honestly.

Motion

Animation, demonstrated

Most studios tell you they do animation. This section is the demo — every tile below is live. Scroll it, hover it, watch it. This is the kind of motion I build into a site: purposeful, performant, and never in the way.

01 — Scroll

Reacts to scroll

Elements that respond to how far you've scrolled — progress, parallax, reveals tied to position. Move the page and watch the bars track you.

02 — Hover

Reacts to you

Micro-interactions that reward attention — magnetic buttons, cursor-aware elements, states that feel alive. Hover the orb (or tap, on touch).

INEVITABLE
03 — Reveal

Arrives with intent

Load and entrance animation — staggered type, masked reveals, content that resolves into place instead of just appearing. Hit replay to see it again.

All of it runs at 60fps, respects prefers-reduced-motion, and adds barely a kilobyte. Motion should feel inevitable — never decorative.

Portfolio

Selected Work

A small, considered portfolio — a few projects given real attention rather than a long list of quick jobs. Each case study walks through the brief, the build and the result.

Maldon Gymnastics Club — family gymnastics website
Selected work — 01

Maldon
Gymnastics

A fast, accessible website for a family gymnastics club in Essex. Web, motion and SEO, handled end-to-end — engineered for local and AI search, and built to turn searches into £11 trial bookings.

WebMotionSEOAI Search
View case study →
Travel in Style Essex — luxury chauffeur website
Selected work — 02

Travel in
Style Essex

Brand & website for a luxury private chauffeur service. Design, build, motion and SEO, handled end-to-end — booking journeys within two weeks of launch.

BrandWebMotionSEO
View case study →

FAQ

Common questions
Every project starts with a discovery call where we agree on scope, timeline and what success looks like. From there I handle everything — design, build, motion and SEO — and keep you in the loop at every stage. Most sites take 4–8 weeks, depending on complexity.
Both. I build hand-coded sites from scratch for clients who want something truly custom, but I can also redesign or improve an existing site — adding animation, fixing performance, or overhauling the SEO — without a full rebuild.
Every project is scoped and priced individually — a single landing page and a full brand + site are very different briefs. I price transparently and agree on a fixed cost upfront so there are no surprises. Send me a rough brief and I'll come back with an honest estimate.
SEO is baked in from the start — clean semantic markup, fast load times, proper metadata and on-page copy structured around the terms your clients actually search for. I don't promise page-one overnight, but I build sites that give you the best possible foundation to grow from.
I offer ongoing retainer support for updates, new pages and iterating based on what the data shows. Or if you'd rather take full ownership of the site yourself, I'll make sure you can — and I'm always reachable if something comes up.
Only if they can read your site. AI assistants recommend businesses whose websites they can parse and verify — structured data, clear facts, accessible content. Every site I build is AI-search ready as standard, and I can retrofit existing sites too. Nobody can guarantee a mention (be wary of anyone who does), but I can make sure you're readable, citable and in the running.
The Selected Work section above shows a handful of recent projects. If you want to talk through what I could do for your specific project, just drop me a line — no commitment needed.