Selected work — E-commerce
Pack
Theory
A bilingual online shop for an independent trading card game retailer, shipping from Greece across the EU.
01 — The brief
Trust first, for collectors who check everything.
Trading card collectors are a careful audience. Before they buy a sealed booster box, they want to know it's genuine, factory sealed and stored properly — because resealed and tampered product is a real problem in the hobby.
Pack Theory needed a shop that made that promise obvious from the first screen, worked equally well for Greek customers and buyers across the EU, and could grow from a launch list into a full catalogue across six games.
02 — What I did
Design, build and search — handled end-to-end.
Design
A dark, collector-grade look in black and gold that lets the product photography and the brand carry the page, with a clear shop-by-game structure for Pokémon, One Piece, Yu-Gi-Oh!, Gundam, Naruto and Riftbound.
Shop & accounts
Catalogue, basket, customer accounts and pre-orders for upcoming sets, with the shipping, returns and pre-order policies a shop selling across the EU needs.
English & Greek
The full site in both languages, with a one-tap switch — so local buyers and EU collectors each get a shop that speaks to them properly.
Launch & community
A launch mailing list to capture demand before stock lands, links into live pack-opening streams on Whatnot, Instagram and Facebook, and an FAQ that answers the trust questions up front.
03 — The work
Mobile home
Launch list
