What is AI search optimisation?

AI search optimisation (sometimes called answer engine optimisation, AEO, or generative engine optimisation, GEO) is the practice of structuring a website so AI assistants like ChatGPT, Perplexity, Claude and Google's AI Overviews can read it, understand what the business does, and cite or recommend it when people ask for suggestions. In practice it means clean semantic markup, structured data, an llms.txt file, crawler access for AI bots, and content written to answer real questions directly.

Can you guarantee my business appears in ChatGPT's answers?

No — and anyone who guarantees that is selling snake oil. What I can do is make your site genuinely readable and citable by AI tools: correct structured data, consistent business facts, crawlable content and answer-ready copy. That's the difference between being invisible to these tools and giving them every reason to put you forward.

Do I need a new website, or can my existing site be upgraded?

Both work. New builds get AI-readiness baked in from the first line of code. Existing sites can usually be retrofitted — adding structured data, llms.txt, fixing crawler access and restructuring key pages — without a redesign, as long as the underlying platform allows it.

Service · New

AI-ready
search

Your next customer might not Google you — they might ask ChatGPT. I build new websites, and upgrade existing ones, so AI search tools can actually read, understand and recommend your business.

Search is changing shape. A growing share of your customers now ask ChatGPT, Perplexity, Claude or Google's AI for a recommendation instead of scrolling through ten blue links — and those tools don't browse the web the way people do. They read structure. If your site is a wall of page-builder markup with no structured data and vague copy, AI tools can't confidently say what you do, where you do it, or why you're worth recommending. So they don't.

This is where most small businesses are exposed — and where being early pays. The sites that are legible to AI today are the ones that get cited, quoted and recommended as this behaviour becomes normal. The good news: it's fixable. Whether that's a new site with AI-readiness built in from the first line of code, or a careful upgrade of the site you already have.

And this isn't theory I've read about — it's how this very site is built. Ask any AI assistant about Plesner Studio and see what comes back.

Try it right now. Ask ChatGPT or Perplexity to recommend a business like yours, in your area. Did you come up? Was the information even correct? That's your AI visibility today — and it's exactly what I fix. Request a free check and I'll test it for you, with honest notes on what I find.

What's included

Every engagement

Structured data

Schema.org markup that tells AI tools — in their native language — exactly what your business is, what it offers, where it operates and how to reach you.

llms.txt & crawler access

A plain-language site guide written specifically for AI systems, plus correctly configured access so AI crawlers can actually reach and index your content.

Answer-ready content

Key pages restructured so they answer real questions directly — the format AI tools quote from. Clear facts, plain claims, no marketing fog.

Semantic markup

Clean, hand-authored HTML where headings, sections and lists mean what they say. Machines parse meaning from structure — bloated builder code buries it.

Consistent business facts

Your name, services, area and contact details made consistent across your site and key profiles — so AI tools can trust what they read and repeat it correctly.

Classic SEO, still included

AI answers lean heavily on sources that already rank. Everything here compounds with the traditional SEO I build into every project — one effort, two channels.

Two ways in

New build or upgrade

A new site, AI-ready from day one

If you're building fresh, this is the strongest position — structure, schema, content and performance designed together from the first line of code. Every website I build ships AI-ready as standard, at no extra cost. It's not an add-on; it's how I work.

Upgrade the site you already have

No rebuild required. I audit your current site the way an AI reads it, then retrofit what's missing — structured data, llms.txt, crawler access, and restructured key pages — while leaving your design alone. You keep the site you like; the machines finally understand it.

Retrofit pricing

Existing sites

From £350 Included free in every new build · what the retrofit involves

An honest note

No snake oil

You'll find agencies promising to "get you into ChatGPT." Nobody can guarantee that — these systems decide for themselves what to recommend, and anyone claiming otherwise is selling you something they can't deliver.

What I sell is readiness: a site AI tools can actually read, verify and cite. That's the entry ticket. Without it you're invisible to this channel entirely; with it, you're in the running every time someone asks — and the work doubles as first-class traditional SEO, so nothing is wasted even on the days AI doesn't mention you.

Like everything else I do, it's scoped and priced upfront, in writing. Tell me about your site and I'll come back with an honest, fixed-price estimate — usually within a day.

Explore more

Be the answer they get.

Tell me a little about your business and your current site, and I'll come back with an honest, fixed-price estimate — usually within a day.

Start a project Email Michal@plesner.studio

Curious where you stand? Get a free AI visibility check — I'll ask the AI tools about your business and send you what they say, with honest notes. No cost, no obligation.

AI-readysearch