Brand
identity
A brand is more than a logo — it's how your business looks, sounds and feels everywhere it shows up. I build distinctive identities that make small studios look established and ambitious businesses look unmistakable.
Plenty of businesses have a logo. Far fewer have a brand — a coherent visual and verbal identity that holds together across a website, social media, packaging and print. That coherence is what makes a small business look like one worth taking seriously.
I work closely with you to understand what makes your business different, then translate that into an identity system you can actually use: not just a logo file, but the type, colour, imagery and tone that bring it to life. And because I design websites too, your brand is built knowing exactly where most people will first encounter it — on screen.
UK-based and working worldwide, I partner with founders and small teams who want an identity with genuine personality, not another safe, forgettable mark.
What you get
DeliverablesBrand strategy
A short, sharp foundation — who you're for, what you stand for, and how you sound — that every design decision flows from.
Logo & marks
A primary logo plus the variations you'll actually need: stacked, horizontal, icon-only, light and dark.
Type & colour
A considered typographic and colour system that works as hard in a spreadsheet as it does on a billboard.
Visual language
The supporting elements — imagery direction, patterns, layout principles — that make everything feel like one brand.
Guidelines
A clear, practical guide so you (or anyone you work with) can apply the brand consistently without guesswork.
Asset pack
Every file in the formats you need for web, print and social — organised and ready to hand to printers or platforms.
The process
How we workDiscovery & strategy
We dig into your business, your market and your customers to define what your brand needs to communicate — and to whom.
Concept & direction
I explore distinct creative directions and present the strongest, with the thinking behind each, so we choose with confidence.
Refine & build
We develop the chosen direction into a complete identity system — logo, type, colour, and the supporting elements around them.
Deliver & apply
You get guidelines and every asset you need — and if a website's next, your brand is ready to step straight onto it.
Honest pricing
No hidden costsEvery brand is scoped to what it actually needs — a focused logo-and-essentials package is a world away from a full identity system with extensive guidelines — so each one is quoted individually rather than squeezed into a fixed tier.
However we shape it, I agree a fixed price upfront before any work starts, so there are no surprises along the way. The fairest, fastest way to a number is to tell me about your project — I'll reply with an honest estimate, usually within a day.
Explore more
RelatedLet's build something good.
Tell me a little about your project and I'll come back with an honest, fixed-price estimate — usually within a day.
Not ready to commit? Get a free website audit — honest notes on your current site's design, speed and SEO. No cost, no obligation.